Latest – company news and MR industry news

Facebook opens its data firehose

The launch of topic data, an analytics tool developed with DataSift, will allow a select group to access Facebook’s data […]

Good content strategy requires risk-taking

Marketers need to learn how to fail and be nimble if content strategy is to be at the heart of […]

Verve adds to its board following investment

Geoff Westmore and Neil Brown have joined the Verve board following an investment by London-based Subito partners.

Attention lost from TV ads 'can be regained online'

Results from a new ethnographic study suggest that attention lost from TV ads can be regained by ads on digital […]

STAR surveys re-commissioned

Marketing Means are delighted to have been re-commissioned to conduct two STAR surveys by telephone with tenants and homeowners in […]

Customer insight critical to success says Vodafone's Fielding

Daryl Fielding, outgoing director of brand marketing at Vodafone, warned marketers of the importance of having an overarching insight and […]