Latest – company news and MR industry news

GfK invests in YouEye

YouEye, established in 2011, has a technology platform that analyses and integrates various forms of data.

WPP to acquire stake in Swedish internet TV service

The group has agreed to acquire a minority stake in FlowNetwork, a new ‘over-the-top’ television service.

Sthanunathan urges companies to think of people not consumers

Unilever’s senior vice-president, consumer and market, Stan Sthanunathan has said that for brands to truly understand their market they must […]

UK TV ad revenue reaches £4.91bn

Total TV advertising revenue in the UK increased by 6% in 2014 to reach a record high of £4.91bn, according […]

TNS BMRB appoints Hayward as head of research

Bruce Hayward had led the quantitative research division at TNS BMRB since 2009.

WPP reports record annual profits

Advertising giant WPP has reported a 12% rise in 2014 pre-tax profits to £1.45 billion and revenues up 4.6% to […]