Going viral 'not enough to secure long-term brand impact'
Analysis by TNS of the Super Bowl 2015 advertising campaigns revealed a likely lack of long-term brand value for Budweiser’s […]
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Critical Research acquires RSM
London-based full service agency Critical Research has announced its purchase of RSM research.
British public trust ONS statistics, 'but not how they are used'
Research from NatCen Social Research has revealed that while 81% of Brits polled trusted the statistics produced by ONS, only […]
Lego is world's most powerful brand
Lego has overtaken Ferrari to be crowned the world’s most powerful brand, coming top in brand valuation and strategy consultancy […]
Repucom hires Team Sky's Minns
Sports and entertainment insight consultancy Repucom has hired Malph Minns to its UK & Ireland team based in London.
MRSS India acquires majority stake in EMTEE Research
The Indian subsidiary of Majestic Market Research Support Services (MMRSS) has bought a majority stake in market research agency EMTEE […]