Data incompetence contributed to 'under-performing campaigns' in 2014
New research claims that 75% of marketing strategies in 2014 under-performed, partially due to marketers’ incorrect use of data leading […]
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BARB launches broadcast measurement training sessions
IPA-accredited training sessions, BARB Boot Camp, are designed to help the media and advertising industry “better understand the strength of […]
US regulator warns of risk of 'ubiquitous data collection'
The rise of the Internet of Things (IoT) and the associated collection of huge volumes of data poses a risk […]
Tesco reportedly exploring sale of dunnhumby
The ailing supermarket group is looking to sell its assets to fund lower prices in response to the biggest crisis […]
Tonic launches semi-automated online qual products
Tonic Express is a suite of online qual tools offering short turnaround qual projects.
Promotions at BrainJuicer
Market researcher BrainJuicer has announced a number of promotions in its US and UK offices including Alex Hunt, formerly EVP […]