Industry Sector
Service Required
Method Used
What They Needed
From October 2009 up to the General Election in May 2010, the Liberal Democrats wanted to measure the levels of support for them in key seats across the United Kingdom. The information had to be statistically accurate at constituency level so that the party would be able to make fast and accurate decisions about where to put their valuable resources during their campaign.
What We Did
Marketing Means undertook a series of telephone polls in each constituency, using large samples that were statistically valid at that level. Using a bespoke questionnaire and weighting system, results were produced on a week-by-week basis, with over 12,000 interviews completed in the 6 months leading up to the General Election.
Outcome
The polls were used as intended to determine where the party should put their resources. The polls were highly accurate, as shown by the ‘Poll of Pollsters’ result predicitions in the Independent on Sunday in the weekends before the election.
