Latest – company news and MR industry news

Consumers in mature markets will own more than three devices by 2018

New analysis from Gartner predicts that consumers will add more devices to their ‘personal portfolio’ rather than consolidating it, leading […]

New analysis questions effects of internet vs phone polling

Analysis from John Curtice of NatCen Social Research questions whether the apparent narrowing of the European referendum race could be […]

Rise Interactive acquires SimpleRelevance

Digital marketing and analytics agency Rise Interactive has acquired SimpleRelevance, a platform that uses machine learning to personalise marketing messages.

European online advertising spend sees 9.7% growth

Online advertising grew to a value of €16bn in the first half of 2015, a growth of 9.7% from the […]

Collaboration across four or more functions boosts innovation

Findings from a study of CPG professionals shows that collaboration across four or more functions generates concepts that perform 46% […]

IFF hires eight

IFF Research has hired eight new staff members, including Chris O’Brien, who joins from Ipsos Mori as associate director.