Latest – company news and MR industry news

Customers value experience over personalisation

A global study of consumers reveals that while 89% agree that good service leads to positive brand ratings, just one […]

MMR launches 'express' service

MMR Express is a suite of tools designed to deliver insight within tight time and budget constraints.

GfK expands Michaelsen's role to UK and van der Werf exits

Chief operating officer, consumer experiences UK, Nordics and Baltics, Ben van der Werf, is leaving GfK to be replaced by […]

Havas acquires CSA

Market research group CSA and the Intervalles agency, both previously subsidiaries of Bolloré Group, have been bought by Havas.

GfK launches TV audience measurement panel in Brazil

GfK enters Latin American market with Brazilian TV audience panel contract.

Cint hires Rogers to lead Asian expansion

The marketplace platform provider has opened an office in Hong Kong and hired James Rogers to lead the continued expansion […]