Regional media ads 'more trustworthy'
Online advertising on regional as opposed to national newspaper sites is seen as more trustworthy, more relevant and more likely […]
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Threat of ad blocking fails to slow internet ad spend
UK digital display advertising revenues have risen by 27.5% despite the threat of ad blocking.
35% of organisations now subscribe to paid social media monitoring
A report has revealed that social media now takes up 20% of marketing departments’ time, and social media monitoring activity […]
Instant messaging surge led by Asia
More than half of internet users worldwide (55%) use instant messaging (IM) such as WhatsApp, Snapchat and Facebook Messenger every […]
Kantar appoints Ribeiro as chief research officer
Former Lightspeed Research executive, Efrain Ribeiro, has moved to Kantar as chief research officer replacing Renee Smith.
Cello Health unveils 'thought leadership' app
The Cello Health Fresh Thinking app is designed to give pharma and healthcare industry professionals access to relevant thought leadership […]