WPP merges Australasian businesses with STW
WPP has announced that it will merge its Australian and New Zealand businesses with STW Communications Group and increase its […]
Latest – company news and MR industry news
Bilendi opens second German office
The market research services agency is continuing its international expansion with the opening of an office in Cologne.
MarketVision promotes seven
MarketVision Research has announced the promotion of several team members, including Shannon Voors to senior research associate.
Social media strategy called into question by new research
New research from the University of Oxford has revealed two popular social media practices thought to drive engagement have no […]
Christmas ads 'don't drive purchase'
34% of UK consumers chose Sainsbury’s Mog the Cat as their favourite Christmas advert, but 79% wouldn’t buy merchandise related […]
Twitter engagement driven by music awards and reality TV
Music awards shows and reality TV competitions have been behind some of the biggest moments of Twitter engagement by TV […]