Half of UK video advertising now behaviourally targeted, says research
Research from video advertising platform Videology has revealed a 66% rise in video campaigns being targeted according to behavioural patterns.
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Mobile marketers 'need to be wary of data accuracy'
Location-based marketing platform Thinknear found a 7% decrease in location accuracy from Q3 to Q4 2014, blaming it on apps […]
CMA launches research into use of consumer data
The research will look into how retailers, motor insurers and games app providers use consumer data.
Penny Young to leave NatCen for House of Commons
Young, the social research organisation’s chief executive since 2009, will take up the post of House of Commons librarian and […]
BDRC Group expands to US
The launch of BDRC Americas is a joint venture with Fusion Analytics, a research consultancy based in Washington DC.
Surveys and big data are 'complementary, not competing data sources', says task force
The AAPOR’s big data task force has released a report outlining its recommendations for for the use of big data […]