Latest – company news and MR industry news

Strategir invests in WSA

A new company, Strategir-WSA, will join the Strategir group of companies as a result of the investment.

Data-driven marketing linked to higher levels of loyalty and engagement

New survey with top-level executives reveals that organisations that are leaders in data-driven marketing report higher levels of customer engagement […]

Colin Strong to leave GfK

Departure of head of Industry announced alongside three senior appointments across company’s Industry, Market Opportunity & Innovation and User Experience […]

House51 research collective launches

Ian Murray and Catherine Heaney have set up a new research collective called house51 to offer brand, communications and social […]

Ebiquity revenues up with first dividend on horizon

Independent marketing performance specialists Ebiquity announced a rise in revenues of 7% to £35m for the six months ended 31 […]

Goddard joins MRS as director of policy and standards

Dr Michelle Goddard has joined the Market Research Society from the Consumer Futures Division of Citizen Advice.