Latest – company news and MR industry news

UK bank brands lose out to Chinese

The UK’s bank brands collectively lost 3% of their value according to the Brand Finance Banking 500 while Chinese brands […]

Dentsu Aegis Network acquires WATConsult

The network of eight global brands has acquired a majority stake in India’s social and digital media agency, WATConsult.

MRS launches video guidelines for kids research

The Market Research Society has launched its recorded guidelines to help promote ethically-driven research of children.

Nickelodeon uses facial coding to measure ad response

Kids TV channel Nickelodeon has embarked on a research project to measure children’s in-the-moment responses to advertising.

Understanding the mind of a child

Researchers have to understand the age and the systems that a child is growing up in said Dr Angharad Rudkin […]

Texting as important as TV for young people

As much time is spent by young people on text communications as on watching TV or films on TV sets […]