Power brands beat niche brands for high earners
Luxury super brands such as Rolex, Chanel and Cartier are preferred to niche brands by 66% of high earners.
Luxury super brands such as Rolex, Chanel and Cartier are preferred to niche brands by 66% of high earners.
WPP’s global Government & Public Sector Practice has created a team to deliver communications and research for European Union institutional […]
Ipsos Loyalty has appointed John Carroll III to head its new customer experience practice.
Nielsen has reported revenues up 10.3% to $6.3 billion for 2014, or 12.4% increase at constant currency.
Newly-published white paper reveals trends on viewable impressions across Europe, as well as stakeholder perspectives, key definitions and terms, and […]
Chinese investment in the UK has reached an all time high with $13bn invested in the past three years and […]