Latest – company news and MR industry news

Razor makes new appointments

Qualitative research agency Razor Research has hired two new directors, Tom O’Dwyer and Lucie Holliday.

Taptica launches mobile ad analytics tool

Tool provides insight into mobile user behaviour and demographics to enable mobile ad campaign targeting.

Twitter ad revenue doubles despite new user slowdown

The company’s ad revenue in Q4 2014 saw a 97% increase from the same period the previous year, despite a […]

IAB releases native advertising transparency guidelines

Guidelines intended to ensure advertisers, publishers, agencies and ad tech companies make it easy for consumers to spot native advertising.

Sproul joins Opinion Matters

Research and insight agency Opinion Matters has hired Jennifer Sproul in the newly created position of head of client services.

Starcom in set-top box data collaboration

Media network Starcom MediaVest and cable set-top box data company FourthWall Media have announced a partnership allowing the agency access […]