IAB Europe launches digital advertising effectiveness library
The Interactive Advertising Bureau (IAB) Europe has launched the Library of Ad Effectiveness Case Studies – a resource offering insight […]
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Brands 'should encourage consumers to complain about marketing'
New research suggests that brands should make it easier for consumers to complain about their one-to-one marketing, in order to […]
ComRes and Daily Mail in poll partnership
The Daily Mail and ComRes have teamed up to deliver polling and political analysis throughout the General Election campaign and […]
BT and EE fail the Twitter test
Communications companies BT and EE have proved two of the worst offenders in a survey of response rates and times […]
Young girls want fun and confidence from brands
As girls move from childhood to adolescence their priorities in life change as do their interactions with brands according to […]
LinkedIn launches ad network
Professional social networking site LinkedIn has announced it is partnering with AppNexus to launch a global display advertising network to […]