Instantly and Vistar Media OOH measurement deal
Audience measurement company Instantly has partnered with mobile location-based platform Vistar Media to measure the effectiveness of ad campaigns across […]
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Adelphi Research rebrands
Healthcare market research company Adelphi Research has refreshed its corporate brand and positioning.
Smart watches to overtake health trackers in wearables market
Global sales of health and fitness trackers reached 13.5 million in 2014 compared with four million smartwatch sales according to […]
Landy takes top UK role at Ipsos Connect
Liz Landy, currently managing director of Ipsos MediaCT, will take the UK CEO role of the new Ipsos business Ipsos […]
Global Marketing Index (GMI) up in February
The Global Marketing Index (GMI) rose 0.4 points to reach a value of 58.1 for February, the second month in […]
Simpson Carpenter hires Higgins for new comms research department
Communications strategist Kirsty Higgins has joined from Kiosk to form the new dedicated comms team.