Storytelling, segmentations, and the subconscious
Speakers from Unilever, EE and Chime Insight and Engagement shared their thoughts on going beyond insight delivery at the MRS […]
Latest – company news and MR industry news
'This is a leadership moment for the market research profession,' says Unilever's Polman
Unilever CEO Paul Polman has issued a challenge to the market research profession to provide the insight needed to galvanize […]
Fresh approaches to predicting new product success
The current era of risk and opportunity requires researchers and clients to take a fresh approach to new product development, […]
Seizing the social opportunity
The rise of social media creates a wealth of opportunity for brands to boost advocacy and their bottom line – […]
Smartphones biggest digital platform for newsbrands
Newsbrands reached 22.4 million people on smartphones in January this year according to comScore’s mobile audience measurement system Mobile Metrix, […]
Verto Analytics hires Hooven as SVP of Sales
Robert Hooven was formerly senior vice president of Sales at comScore’s M:Metrics division.