Latest – company news and MR industry news

WPP's Data Alliance and Facebook in global partnership

Multi-year partnership allows marketers to activate WPP data assets within Facebook for segmentation and targeting.

Confirmit launches mobile CAPI tool

CAPI for Android is an interviewer based app that allows interviewers to conduct surveys without an internet connection.

Read Group to re-launch Research Opinion Poll

Research Opinion Poll is a lead generation platform that collects customer information, including key demographics and buying behaviour.

Kadence India hires Singh as managing partner

Deepak Singh has joined the company from Ipsos India to lead on all insight work.

Advertisers should be wary of viewers' moods

Using the wrong approach with the emotion and energy levels of ads can affect engagement and recall, according to a […]

Facebook sued over inappropriate use of facial recognition data

The social media giant is being taken to court by an Illinois man who claims it broke state law by […]