Consumers think brand content is purely money-making
More than half of consumers (55%) think that brands produce content just to make money according to a YouGov study […]
Latest – company news and MR industry news
Antedote launches online innovation platform
The Antedote Idea Accelerator is an online qual research platform for the exploration of ideas, concepts, packaging designs and communications.
Facebook tracks all visitors, regardless of membership or opt-out
Facebook tracks the web browsing of all visitors to the site, even if they don’t have an account or have […]
Product perceptions rebrands
Consumer and sensory research agency, product perceptions, has changed its name to PPL Insights.
Tech more popular than cars for Gen Y
The majority (65%) of UK millennials think the latest smartphone are of more value and use than the most recent […]
NatCen names Doggett as interim COO
Phil Doggett will take up the position on April 13, replacing Penny Young who leaves to join the House of […]