Major US businesses unite to preserve Census Bureau survey
The Marketing Research Association has mobilised 22 influential organisations to appeal against making response to the ACS voluntary rather than […]
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Gumbrell and Hall partner with Askia on new software platform
Market research entrepreneurs Jon Gumbrell and Mike Hall have partnered with survey software company Askia to launch Platform One, a […]
Primesight links with On Device Research for Primemobile Live
Outdoor advertising company Primesight has joined forces with On Device Research to launch a real-time reporting platform of outdoor ad […]
WPP launches Gain Theory consultancy
WPP has announced its new marketing foresight consultancy, Gain Theory, which will bring together data, analytics, technology solutions and consumer-insight […]
Twitter to bring data business in-house
Twitter is to cut off access to its data firehose for its independent data partners, including DataSift and NTT.
Internet users turn to friends' recommendations as choice becomes overwhelming
More than half of internet users (55%) use only two or three trusted sites when looking for content and product […]