Thinkbox to research TV ad response and youth TV consumption
The marketing body for commercial TV in the UK has commissioned two new research studies from Group M and Platypus.
Industry News
Schlesinger promotes qual roles
Schlesinger Associates has promoted Terri-Lyn Hawley to vice-president operations while Stephenie Gordon’s vice-president of qualitative solutions role has been expanded.
CMI appoints Denton to client services team
Insights and consulting company CMI has appointed Remy Denton as research manager.
European consumer climate sees significant improvement
Results from the GfK Consumer Climate Europe survey for Q1 2015 showed particular optimism among consumers in western and southern […]
YouEye launches qualitative data analytics platform
The Experience Analytics Platform captures qualitative data, structures it and allows users to run analytics on it.
Major US businesses unite to preserve Census Bureau survey
The Marketing Research Association has mobilised 22 influential organisations to appeal against making response to the ACS voluntary rather than […]