Dubit expands to Australia, hires Schoff
Dubit has announced the opening of an office in Melbourne and the recruitment of Adam Schoff as VP of digital […]
Industry News
Millward Brown Analytics launches in North America
The new unit brings together Millward Brown’s Marketing Science and Marketing and Planning Systems (MaPS) teams.
Jenkins joins Basis from Ipsos
Sarah Jenkins, former head of qualitative at Ipsos MORI’s MediaCT division, has joined Basis as senior director.
Ebiquity promotes Kruse to CEO, Continental Europe
Dietmar Kruse was formerly CEO of Ebiquity Germany, which he co-founded in 2008.
Half of UK video advertising now behaviourally targeted, says research
Research from video advertising platform Videology has revealed a 66% rise in video campaigns being targeted according to behavioural patterns.
Mobile marketers 'need to be wary of data accuracy'
Location-based marketing platform Thinknear found a 7% decrease in location accuracy from Q3 to Q4 2014, blaming it on apps […]