ComRes and Daily Mail in poll partnership
The Daily Mail and ComRes have teamed up to deliver polling and political analysis throughout the General Election campaign and […]
Industry News
BT and EE fail the Twitter test
Communications companies BT and EE have proved two of the worst offenders in a survey of response rates and times […]
Young girls want fun and confidence from brands
As girls move from childhood to adolescence their priorities in life change as do their interactions with brands according to […]
LinkedIn launches ad network
Professional social networking site LinkedIn has announced it is partnering with AppNexus to launch a global display advertising network to […]
Going viral 'not enough to secure long-term brand impact'
Analysis by TNS of the Super Bowl 2015 advertising campaigns revealed a likely lack of long-term brand value for Budweiser’s […]
Critical Research acquires RSM
London-based full service agency Critical Research has announced its purchase of RSM research.