Beehive appoints new research director
Elke Neuteboom has been appointed by Beehive Research as its new research director.
Industry News
UK retailers unprepared for rise in m-commerce
Consumer retail spending on mobiles and tablets in the UK is forecast to reach £53.6bn annually by 2024, but 70% […]
Directions Research makes three new hires
Directions Research has appointed Austin Hatch as onsite project manager at its Minneapolis office as part of a number of […]
National Readership Survey to be replaced
The Publishers Audience Measurement Company (PAMCO) is to replace the NRS next year as the organisation overseeing audience figures for […]
UK digital adspend hits £7.2bn
The record figure was reached following a 14% increase in 2014, according to the latest IAB figures.
WPP's Data Alliance and Facebook in global partnership
Multi-year partnership allows marketers to activate WPP data assets within Facebook for segmentation and targeting.