Ace Metrix introduces personality metric
The Ad Personality Profile metric identifies the most influential creative characteristics of ads.
Industry News
One quarter of all US digital ad revenues now from mobile
Mobile advertising revenues rose by 76% to $12.5bn during 2014, increasing its share of digital ad revenues from 17% to […]
DJS Research grows turnover by 26%
The agency has seen 800% growth in the last five years, reaching a turnover of £3.6m during the 2014/15 financial […]
Behavioural Insights Team recruits for US expansion
The Behavioural Insights Team has announced a raft of positions its recruiting for its New York office.
UK advertising up 5.8% driven by digital
Advertising revenues reached £18.6bn last year up 5.8%, the highest growth since 2010, according to the Advertising Association and Warc […]
Richard Jameson to leave GfK
Jameson will leave in May to ‘pursue new opportunities’ and will be succeeded by Ben van der Werf as head […]