Industry News

Mothers' media consumption shifting to mobile

Mothers’ use of smartphones in the UK out-paces laptops and desktops with 93% of mums regularly using smartphones according to […]

Brands will need new ad formats for smartwatches

Advertising spend on smartwatches is predicted to reach $68.6 million by 2019, up from an estimated $1.5m this year.

New global analytics chief for Wunderman

Yannis Kotziagkiaouridis has joined Wunderman as global chief analytics officer based in its Dallas office.

Bellwether predicts 4.2% adspend rise in 2015

Overall growth in marketing budgets for the 2014/2015 year has been the best recorded for a decade according to the […]

Dentsu Aegis buys Forbes Consulting Group

Dentsu Aegis Network has acquired consumer insight company Forbes Consulting Group for an undisclosed amount.

WPP acquires Medialets

WPP has bought mobile ad tech company Medialets for an undisclosed amount.