Latest – company news and MR industry news

Ipsos makes senior field hire

Jeremy May has joined Ipsos MORI from Kantar as senior director in its face-to-face fieldwork operation.

The Sound expands with global hires

The exploration, brand strategy and product innovation company has welcomed nine new joiners in four countries in the last month.

Twitter unveils new brand analytics tools

Twitter has expanded its analytics product with the launch of Brand Hub, a tool that looks at broad conversations around […]

IBM unveils behavioural data product

The company’s ‘Universal Behavior Exchange’ links customer data from different sources to aid in personalising the consumer experience.

GfK and Nielsen collaborate on book market insights

The agreement to collaborate on identifying trends and developments has been made to coincide with the Frankfurt Book Fair.

Digital ad fraud guidance updated

The UK’s independent ad trading watchdog, JICWEBS, has published fresh guidance on sources of non-human traffic that can affect digital […]