The role of brands in public campaigns
UK — The involvement of brands in public campaigns has benefits for all involved, said Ben Toombs of TNS BMRB […]
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Brits feel less European than any other EU citizens
As many as 64% of people in the UK deny feeling in any way European, the highest percentage of any […]
Nielsen and Digimarc to extend digital watermarking
Nielsen has partnered with digital watermarking company Digimarc to make watermarks available for applications beyond audience measurement.
SSI and Upromise form rewards partnership
Members of Upromise, a website that helps people to save money for college, can now earn money by participating in […]
SMI updates mobile eye tracking with automated analysis
SMI has developed an automated analysis solution for mobile eye tracking data, based on computer vision algorithms.
Nielsen pushes for TV measurement changes
The measurement company is urging changes to the 2006 industry agreement that defined C3 and C7 television ratings.