Latest – company news and MR industry news

Brandwatch raises $33m to drive expansion

Social intelligence company Brandwatch has completed its Series C financing, led by new investor Partech Ventures.

ComScore rolls out pre-bid tech on programmatic platforms

Media measurement and analytics company, comScore has announced that its pre-bid tech Bid Ratings is now available on eight programmatic […]

The anthropomorphism of technology

As our reliance on technology grows, so too does our relationship with devices and we increasingly give them human attributes […]

The new weaker sex

Men quietly welcome the shift in gender roles but their public views often differ from their private views said Peter […]

The continuing rise of super-selectivism

UK — The combination of scepticism, marketing savvy and online filtering has fed the continuing rise of super-selectivism, says Ben […]

Image authenticity affecting brand perception

With 1.8 billion photos shared globally every single day the age of the image is upon us and brands must […]