Dunnhumby adds new research tool
Dunnhumby has launched its Behavioural Attitudinal Research (BAR) tool to help brands identify specific consumer groups.
Latest – company news and MR industry news
Smirnoff hires Atkinson for planning role
Former head of planning at Leo Burnett Sydney, Luke Atkinson, has been appointed by Smirnoff to head its consumer and […]
Only a fifth of Antipodean firms have a big data strategy
Companies in Australia and New Zealand are “failing to capitalise on the possibilities offered by big data analytics” according to […]
Verve hires Pearson to lead client development
Charles Pearson has been appointed senior vice president of client development at Verve North America.
Human interaction 'drives brand advocacy'
33% of consumers said they would be more likely to make a purchase (after doing research online) as a result […]
New worldwide director for JWTIntelligence
Lucie Greene, former editor of The Future Laboratory’s LS:N Global, has been appointed as worldwide director of JWTIntelligence.