Latest – company news and MR industry news

Nielsen Twitter TV ratings to expand to Mexico

Nielsen Social, which analyses TV-related Twitter conversations in real-time, will launch in Mexico in early 2015.

ComScore announces mobile measurement change

ComScore’s GSMA Mobile Media Metrics service will cease production at the end of the year, to be replaced by Mobile […]

Rentrak and IndiaCast sign TV ratings agreement

IndiaCast will use Rentrak’s TV ratings currency for programming research on its Aapka Colors and MTV India networks.

Amanda Phillips joins Millward Brown

Phillips joins from hibu as Millward Brown’s head of Sales and Marketing in the UK.

German smartphone users favour apps over online browsing

85% of total online time spent on mobile apps, compared to 15% mobile browsing, according to research from GfK.

Sparkler hires two

Ed Greggs and Marielle Cottee have both joined the consumer insight and brand strategy consultancy.