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The human exposed

Behavioural economics has given us a framework to make valuable behavioural interventions, says Crawford Hollingworth of the Behavioural Architects. But […]

Pop culture moves below the line

The ‘Facebookisation’ of culture means that people have an expectation that they will be able to share, comment and interact […]

ComScore reports record Q3 revenue

ComScore’s Q3 2014 revenues have been recorded as $82.1m, up 15% from the same period last year.

Brands call for more lifestyle, attitudinal and behavioural insights

73% of brand advertisers would like more consumer lifestyle, attitudinal and behavioural information in online surveys, according to research from […]

Instagram the 'social channel of choice' among Interbrand 100

86% of the Interbrand 100 now integrate Instagram into their marketing strategy, a 15% growth in activity since 2013, according […]

Qualia and Placed partner to link online and offline behaviour

Partnership combines Qualia’s consumer intent information with Placed’s location technology to understand consumers’ offline actions after viewing a mobile ad.