Mobile no longer an emerging technique says Grit report
The latest Greenbook Research Industry Trends (Grit) survey for Autumn 2014 points to ‘adaption to change’ as the main theme […]
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TGI hires Kuhnel as COO
Kantar Media has appointed Alex Kuhnel as chief operating officer for TGI. Kuhnel previously worked at programmatic ad exchange PulsePoint […]
MRA urges FTC not to make big data a 'pejorative term'
The organisation filed comments following a recent FTC workshop discussing the “potential discriminatory effects of segmentation and analysis in large […]
Nielsen acquires Affinnova
The Affinnova team will become part of Nielsen’s Innovation Practice area.
Search engines and social media 'least trusted with personal data'
Banks, supermarkets, mobile phone providers and workplaces most trusted to handle personal data, according to new research from loyalty management […]
Premier League football comes to Marketing Means
Marketing Means has recently completed a fans’ survey for one of England’s leading Barclays Premier League football teams. This online […]