The Multi-Device and Connected World Library of Research is intended to bring together the most recent best practice multi-device and […]

Meta has developed TouchPoints Smart, a bespoke visualisation tool, for the Institute of Practitioners in Advertising (IPA).

Companies announce a “multi-year extension” of current agreement and an expansion to include co-development of new initiatives to better measure […]

Allyson Kuper has joined the marketing analytics company as a consultant.

Data from Keller Fay’s TalkTrack programme indicates quality of word of mouth (WOM) for UK supermarket brands is closely reflected […]

Publicis Groupe has bought US marketing consultancy group Sapient for $3.7bn to further build its digital offering.