Consumers are more likely to stick with a brand that is ‘useful’, whether making life easier or offering some sort […]

Maritz has acquired customer experience software company Allegiance combining it with Maritz Research to form a new, independent company MaritzCX.

Conquest has launched a research tool, Automatix, designed to reveal the truth about brands, advertising and products.

Prediction market software company Consensus Point has appointed Brad Marsh as its president and chief executive officer.

Mintel brings its survey programming in-house for the first time through its licensing of market research and reporting platform, Beacon.

Previously separate contracts for panel recruitment and for conducting establishment survey, which provides demographic, device and platform data, have now […]