People Pattern launches Audience Insight platform
The platform converts ‘unstructured’, public data such as posts, tweets, commentary and reviews, into audience insights.
Latest – company news and MR industry news
Future Foundation and IPA launch 10-year consumer engagement study
The first phase of findings from The Future of Marketing and Agencies in 2025 has identified four scenarios for consumer […]
Kinetic and #ogilvychange announce BE planning tool
The Alfresco Labs is an out-of-home behavioural economics planning tool based on 18 months of behavioural change research.
Global appointments at Havas SE
Fredda Hurwitz and Thiago Bersou have been made global chief strategy officer and global creative planning director respectively for Havas […]
Join the Dots revenue up 25% for 2014
Consumer insight agency Join the Dots has announced annual revenue of £6.1 million for 2014 – an increase of 25% […]
Millward Brown launches digital ad copy-testing tool
Brand and media comms research consultancy Millward Brown has released LinkNow for Digital, a copy-testing solution for digital advertising.