Young voters still influenced by traditional media
Traditional media still has the most influence on 18- to 24-year-old voters, with 62% citing TV followed by 14% for […]
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ComScore adds Trust Profiles
ComScore has started its roll out of Trust Profiles, a collection of comScore ad metrics, so clients can see how […]
IRI adds Innovation Solution Portfolio
Retail and healthcare data company, IRI, has launched a suite of solutions including one for new product concept testing, building […]
Confirmit and SSI study political buzz in General Election run-up
Market research software provider Confirmit is partnering with survey sample provider SSI on a research programme, Political Buzz, to compare […]
Adblock tool judged lawful in Germany
Adblock Plus, an online ad blocking tool, has won its case against a group of German publishers who had tried […]
SampTech Consulting launched in India
Market research veterans Sandeep Chibber and Ashish Mathur have launched SampTech Consulting Services.