Ad value boosted by newsbrand context
Consideration to purchase brands advertised across newsbrand platforms increased by up to 38% for readers than non-readers, according to research […]
Latest – company news and MR industry news
CIE hires across the group and rejigs at Opinion Leader
Chime Insight & Engagement Group (CIE) has made eight appointments across its businesses including Facts International, CIE Commercial, Watermelon, Cherry […]
Labour loses on 'leadership' association with party political broadcast
Labour’s election broadcast starring actor Martin Freeman, but omitting Ed Miliband, weakened its association with ‘leadership’, according to a neuroscience […]
RealityMine appoints Spaeth and Sylvester
Market research tech company RealityMine has hired co-partners of US outfit, Sequent Partners, to chief officer roles.
Consumers use average of five devices when making purchases
Omni-channel has become a consumer expectation as an average of five devices are used by shoppers when making a purchase […]
First head of insight for Demographix
Demographix, the online research tools developer, has appointed Gina Lee-Young as its first-ever head of insight.