Industry News

Mydex becomes first MRS certified Fair Data enabler

Personal data storage company is a certified MRS Fair Data company and the first ever certified Fair Data enabler.

Ernst & Young acquires Sweeney Research

Professional services firm adds research firm to its Advisory practice following ‘client demand for actionable insights’.

Nielsen expands to Bolivia and Paraguay

New additions increase Latin American coverage to 19 countries and global coverage to 106 countries.

Trinity McQueen strengthens retail and qualitative teams

Samantha Toon of the retail team has been promoted to research director, while the qualitative team welcomes two new members.

Synapsify launches virtual sentiment analysis product

Synapsify Core launched following $850,000 of additional funding from a mixture of existing and new funders.

Americas and Europe continue to drive marketing optimism

Latest monthly Warc GMI figures suggest global marketers, in particular in the Americas and Europe, remain confident.