Industry News

Price outweighs ethics in purchase decisions

While 80% of consumers believe companies should behave ethically, price, value and quality are most important factors in purchase decision, […]

Americans 'deeply concerned about online privacy'

Almost three quarters of Americans worry about the quantity of personal information available online, according to a new poll.

Nielsen revenues up 15% in Q2 2014

Nielsen has reported that its Q2 2014 revenues have increased 15% to $1.594 million from Q2 2013.

Radius GMR promotes Relias to SVP

Kathleen Relias leads the Life Sciences practice and Chicago office for the organisation.

GfK expands African coverage of global consumer study

The GfK Roper Report ‘Africa Pack’ now covers South Africa, Nigeria, Kenya, Egypt and Ghana.

Affectiva appoints Tom Butler as CRO

Butler joins from Merkle, where he led the Media and Entertainment business development team.