Strong first quarter for UK adspend
An uplift in the economy and World Cup boost has led to an improved forecast for UK adspend in 2014 […]
Industry News
Upsight launches GeoTrigger for real-time mobile marketing
GeoTrigger is designed to help marketers identify the location of their users at any given moment for the most relevant […]
Companies lose average of £47k due to damaging online content
Three quarters of UK business owners see negative online content as their key business worry, according to The Reputation Report.
Progressive acquires CurrentAnalysis
The media company has acquired the ICT business intelligence services business for $19.6m.
Vive le nudge
French market research institute BVA’s nudge work with French tax administration led to 10% increase in online tax returns.
Tablet magazine ad recall equal to print
New analysis from GfK demonstrates 52% average ad recall for tablet magazine editions.