Social media psychology – why ‘Like’ is all about recognition
The persona we put out in our online social worlds is vital to our sense of self recognition argued Aaron […]
Industry News
How mobile gaming could cure cancer
The second morning session at the MRS Connected World conference outlined how ‘citizen science’ has been harnessed to tackle huge […]
Apple is top storytelling brand
Apple and Cadbury are the top two storytelling brands according to research from brand storytelling agency, Aesop, in association with […]
SPA Future Thinking extends into financial services
Business intelligence specialist SPA Future Thinking has launched a new financial services practice to be headed by Annabelle Truscott.
Trinity McQueen retail team bags two
Nathan Bartlett and Anna Johns have both joined the recently rebranded agency from ICM.
GfK hires John Carter to innovation team
Ipsos’s John Carter has joined GfK’s market opportunities and innovation (MOI) team as executive vice-president, consulting.