PRS expands to Shanghai and Chicago
Perception Research Services takes global tally of offices to eight.
Industry News
Global ad spending growth set to double this year
Total media ad spending to increase 5.7%, more than double the growth rate of 2.6% a year ago, according to […]
"Researchers should act like tour guides, helping clients navigate data"
So says Jess Owens, speaking alongside Tom Ewing and Paul Edwards at Connected World, on ‘cutting through the noise’ of […]
Monetising data with the internet of things
The IoT could open up the direct monetisation of data between individuals and brands according to Moeen Khawaja, partner of […]
Do you smell something?
Professor Adrian David Cheok, speaking at Connected World conference, describes how the internet is poised to digitise and stimulate all […]
Marketers are not trusted with data
Connected World’s opening session from Contagious showed consumers’ concern over brands’ data collection.