Industry News

GfK wins Morocco TV audience measurement tender

The company has also extended its radio audience measurement contract in Switzerland.

TAM Media Research launches TAM India mobile app

Mobile app designed for TAM subscribers on iPhone, Android and Blackberry to access weekly data.

CCTV used to gain retail insights

New company Footfall Analytics uses existing CCTV cameras to track and analyse customer movement and interaction.

Nielsen and Pointlogic in planning alliance

Partnership will combine Nielsen’s data and analytics with Pointlogic’s planning software.

Two thirds of young UK app users turned off by ads

In-app ads are deemed annoying by 67% of British 16-24 year old app users, according to new research from Voxburner.

Kantar Worldpanel launches in Egypt

Follows launch of consumer panels in Nigeria, Kenya and Ghana earlier this year.