Sthanunathan urges companies to think of people not consumers
Unilever’s senior vice-president, consumer and market, Stan Sthanunathan has said that for brands to truly understand their market they must […]
Industry News
UK TV ad revenue reaches £4.91bn
Total TV advertising revenue in the UK increased by 6% in 2014 to reach a record high of £4.91bn, according […]
TNS BMRB appoints Hayward as head of research
Bruce Hayward had led the quantitative research division at TNS BMRB since 2009.
WPP reports record annual profits
Advertising giant WPP has reported a 12% rise in 2014 pre-tax profits to £1.45 billion and revenues up 4.6% to […]
Audit of Mediacom Australia reveals forged campaign reports
An investigation of the media agency finds staff had deliberately faked campaign reports for three of its biggest clients for […]
In-home connectivity remains low priority
Being able to connect with other devices in the home remains a fairly low priority for consumers according to a […]