Trust in charities falls
Public trust in charities has fallen for the first time since 2011 so they are now the seventh most trusted […]
Latest – company news and MR industry news
South African society becomes more consumer focussed
Brand service excellence benchmark tracks performance of brands among South Africa’s consumer base.
Quality of own-label brands on a par with branded goods
Research shows shoppers regard own-label products to be as good as, and sometimes better than, branded equivalents as austerity impacts […]
Over 60% of under 12s own an internet-enabled mobile device
Results from Ipsos MediaCT’s annual LMX Family study reveal 250% growth in device ownership among young people since 2011.
Mobile ads suit functional, 'high involvement' products
According to results from a new study published in the AMA’s Journal of Marketing Research.
Winter Olympics boosts first quarter US adspend
Total advertising expenditure increased 5.7% to $34.9bn, according to data from Kantar Media.