Less than half of senior managers focussed on improving customer service
Research shows that the link between customer service and revenue is still overlooked by many UK organisations.
Latest – company news and MR industry news
Kenshoo names Chavez as global head of marketing research & content
Doug Chavez joins digital marketing technology company from Universal McCann Worldwide.
B2B International expands to Düsseldorf
Latest German office is the company’s eighth global location, across four countries.
AMAA adds Phillip Tarrant to board of directors
Sterling Publishing’s Tarrant will represent Business and Professional Publications, Specialty Publications and Exhibition Members of the Audited Media Association of […]
Growth in social media use has little impact on purchase decisions
A Gallup poll of US adults revealed 62% claimed social media had ‘no influence at all’ on purchase decisions.
Ford tops Interbrand's global green brands list
Ford pushes Toyota off the top spot in Interbrand’s fourth annual Best Global Green Brands report.