Over 50s – the generation ignored by brands
Research from 50-plus community, High50, shows the older generation feels excluded from most brand communication despite their spending power.
Research from 50-plus community, High50, shows the older generation feels excluded from most brand communication despite their spending power.
Deborah Hall has joined the agency as an associate director in the retail division.
Employee and customer engagement solutions provider makes two new appointments
TV measurement services will no longer be referred to as ‘census-like’, following MRC consultation.
Former regional director of Ipsos Nader Kobeissi to be MD of Dubai office.
Collaboration will allow Lieberman to combine emotion analytics with existing portfolio of brain science tools.