Latest – company news and MR industry news

Over 50s – the generation ignored by brands

Research from 50-plus community, High50, shows the older generation feels excluded from most brand communication despite their spending power.

Marketing Sciences adds to retail team

Deborah Hall has joined the agency as an associate director in the retail division.

Grass Roots boosts its customer engagement division

Employee and customer engagement solutions provider makes two new appointments

Rentrak redefines TV measurement terms

TV measurement services will no longer be referred to as ‘census-like’, following MRC consultation.

On Device Research hires Kobeissi to launch MENA operations

Former regional director of Ipsos Nader Kobeissi to be MD of Dubai office.

Lieberman partners with Beyond Verbal

Collaboration will allow Lieberman to combine emotion analytics with existing portfolio of brain science tools.