Latest – company news and MR industry news

Majority of new products don't meet profit targets

Almost three quarters (72%) of new products fail to meet their profit targets according to Simon-Kucher’s latest global pricing study.

Research Partnership creates inhouse innovation programme

Research Partnership has launched an internal programme to help develop better techniques for healthcare market research.

Kawada leaves Nielsen for GfK MRI role

Christie Kawada has been appointed as executive vice-president, product management and innovation at GfK MRI.

BARB adds tablet viewing

The Broadcasters’ Audience Research Board (BARB) has added a measurement technique to capture panellists’ viewing on iPads and Android tablets […]

SPA Future Thinking rejigs senior team

Richard Barton has been promoted to group managing director of SPA Future Thinking overseeing the running of all the company’s […]

Carnegie Orr changes name to Gather

Strategic comms consultancy, Carnegie Orr, has repositioned itself as an ideas-driven agency with the new name, Gather.