Majority of new products don't meet profit targets
Almost three quarters (72%) of new products fail to meet their profit targets according to Simon-Kucher’s latest global pricing study.
Almost three quarters (72%) of new products fail to meet their profit targets according to Simon-Kucher’s latest global pricing study.
Research Partnership has launched an internal programme to help develop better techniques for healthcare market research.
Christie Kawada has been appointed as executive vice-president, product management and innovation at GfK MRI.
The Broadcasters’ Audience Research Board (BARB) has added a measurement technique to capture panellists’ viewing on iPads and Android tablets […]
Richard Barton has been promoted to group managing director of SPA Future Thinking overseeing the running of all the company’s […]
Strategic comms consultancy, Carnegie Orr, has repositioned itself as an ideas-driven agency with the new name, Gather.