Marketers have been grappling with how to engage consumers and their ever-decreasing attention spans, and three trends affecting the ad […]

Reading newspapers and books and calling friends are losing out to using mobiles to check emails, browse the internet and […]

Insights and analytics business, MetrixLab, has extended its global reach with a new office in Sao Paulo, Brazil.

Advertising spend is forecast to grow by 5% this year as global markets show continued optimism according to Carat.

Matthew Froggatt, TNS’s chief development officer has been announced as the new global head of Incite.

Doreen Wang, Millward Brown’s head of client solutions, has been promoted to global head of BrandZ, its brand equity database.